How Necco And Wilbur Chocolate Transformed America’s Penny Candy Landscape
NECCO pioneered the wrapping of penny candies in America with its patented process, revolutionizing candy packaging and distribution. In 1900, the Wilbur Chocolate Company joined the market with its wrapped Chocolate Mint, becoming a popular competitor. These innovations shaped the penny candy industry, making these treats accessible, portable, and widely enjoyed in the United States.