Entity Closeness To Topic: Enhance Search Results For Time-Related Queries
This blog post outline focuses on the concept of “entity closeness to topic,” a factor used by search engines to determine the relevance of entities to search queries. It discusses metrics and calculations used to calculate entity closeness to topic, specifically focusing on entities with scores between 8 and 10. The outline then explores how these entities can be used to improve search results for queries related to time units and provides guidance on entity selection, best practices, and measuring success.